Agent or Reseller? What You Need to Know

Posted by admin, September 2, 2016

Business technology providers must evolve in order to support their customer’s demand for cloud services like Unified Communications as a Service (UCaaS), Infrastructure as a Service (IaaS), Mobility, etc.

There are really only two paths for an organization to choose to meet this new customer demand.  The first path is to become a sales agent for another provider’s solution, which is commission based.  The second path is to become a provider, which is revenue based.

This decision, defining the organization going forward, has a significant impact on what that organization will become and ultimately determines the value contribution to the organization and its customers.

Agent or Reseller?  What You Need to Know