Why Resellers Are Turning to BI and Analytics to Increase Profit—And Why It Works

Posted by admin, January 6, 2015

BlueOSS' has rebranded as BluLogix.  The BluLogix name supports the Company's initiative to enable the full customer lifecycle with new tools to "optimize revenue".  BluLogix has overlayed its ability to support complex measured billing with a business intelligence (BI) layer.

The big data market is, well, big, and it’s only going to get bigger. As a matter of fact, research from Redwood Capital predicts that the big data market—including business intelligence (BI) and analytics—will reach $20 billion by 2018, representing significant growth from the market’s 2013 valuation of $14 billion. And, as we recently covered, business analytics was ranked as a top area of IT spending for 2015, driven by a surge of data that can be analyzed to make better business decisions and improvements.

As such, BI and analytics tools that help capture and analyze this data are being put into practice in virtually every industry—especially telecom. After all, in the world of telecom reselling, it is the responsibility of the downstream provider to sell products and services that align best with customers’ top priorities, wants, needs and interests, which is where strategically leveraging customer data comes into the picture.

A new report from Infonetics also shows that telecom providers are looking to increase spending on big data and analytics solutions from vendors to better understand and manage customer interactions. The firm found that:

• “Cost and time associated with subscriber data integration and migration” were significant barriers to growth potential and revenue generation.
• The top two reasons resellers are looking to dig deeper into data is to better understand how subscribers use their networks and applications and to reduce subscriber churn.
• Nearly half of operators plan to buy BI and analytics solutions from a third-party vendor.

“Operators have long leveraged analytics for revenue-preservation use cases such as revenue assurance and fraud and churn management. But as they look for ways to better monetize their customer base and differentiate against new competitors, we’re seeing interest in a wider range of analytics use cases,” says Infonetics’ service enablement and subscriber intelligence directing analyst Shira Levine.

These new-aged use cases can include identifying new marketing opportunities, determining a subscriber’s relative profitability, and establishing variable charging based on such factors as network conditions, Levine says.

There is clearly huge potential in combining BI and analytics with telecom selling best practices.  At BluLogix, we have been seeing more resellers looking to combine their billing processes with third-party customer relationship management (CRM) and enterprise resource planning (ERP) platforms to gain deeper insight into subscribers and how they are using their services so that they can overcome common growth barriers and see higher ROI.

Taking hold of this plethora of data is no small feat. It requires a powerful telecom billing platform that seamlessly integrates with these third-party systems so that your employees never have to replicate data. This is something that we at BluLogix have been strategically crafting for some time and is now available in our all-new BluSync solution. Your employees will no longer have to swivel their chairs back and forth among multiple systems to input information; instead, all your data is made readily available on one completely integrated system, providing a holistic view of subscriber data, making it that much more impactful and giving you a needed edge over the competition.

So ask yourself: Do you control your subscriber data or does it control you? 

To get a better understanding of how BluLogix can optimize your revenue click here to schedule a demo.